Snap-on Searching for Franchisees as Good as Their Tools

Stone Ward supports Snap-on Tools with its franchise recruitment marketing and encourages potential leads to explore the Snap-on franchise opportunity and “Own It.”  

Snap-on is considered the gold standard not just in the tool industry, but also in the franchise industry.  As one of the founding franchisors of the International Franchise Association, Snap-on is consistently considered one of the leading franchise opportunities by industry rankings. In 2017, Snap-on is again ranked the Top Tool franchise in the 2017 Entrepreneur Franchise 500.

The marketing projects for franchise recruitment go beyond the traditional TV, radio, and print advertising.  Stone Ward works closely with Snap-on to bring the franchise experience to life.  Few people understand that the truck is a mobile “showroom on wheels” until they experience it for themselves. Some of the newer marketing projects have been creating a virtual tour of the mobile store using VR technology, filming day-in-the-life videos of what it’s like to be a Snap-on franchisee and launching a social media marketing campaign.

While the Snap-on Tools business model has remained strong since 1920, the company is constantly innovating and adapting to the changing needs of their customers.  Stone Ward is always looking for ways to provide Snap-on innovative ways to market the franchise opportunity and invite future franchisees to “Own It.

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