Natural Gear is a leading e-commerce and retail brand gear and camouflage clothing company whose patterns are based on scientific research. Unhappy with their website traffic and conversions, they asked Stone Ward to put our retail expertise to work and help them increase sales and further build their e-commerce channels.
Our solution involved a messaging strategy that leaned into the Arkansas/Southern hunters’ heritage and ownership, the unique-to-the-industry science behind this brand, and its mid-value price point. From a channel perspective, our insights led us to four key elements of e-commerce success: Paid social and search, email marketing, SEO, and Amazon.
Natural Gear Social Graphics
To drive efficient results, we developed a marketing program that prioritized reaching in-market audiences rather than mass-media tactics. By narrowing in on in-market audiences with high buying signals, we were able to decrease total spend while increasing total revenue.
While many different tactics were used throughout the program, below are a few of our favorite tactics that led to a successful hunt.
We implemented custom Instant Storefront social ads that allowed audiences to purchase products with one simple swipe of their thumb and used dynamic paid search that led audiences to the exact product they were searching for to enable a quick purchase.
Natural Gear Instant Storefronts
For their website, we developed a 12-month SEO calendar prioritizing keywords based on seasonality and past order data.
Our email strategy focused on fewer, highly targeted emails in the off-season in order to ramp up a more aggressive in-season approach and consisted of monthly automated campaigns, personalized messages, upsell offers and trending products based on real-time data.
Finally, Amazon’s power in the online retail space cannot be ignored, and our certified Amazon media team used real-time data to optimize daily spends and actual search results to ensure that Natural Gear remained at the top of all quality search results.
While many different tactics were used throughout the program, below are a few of our favorite tactics that led to a successful hunt.
We implemented custom Instant Storefront social ads that allowed audiences to purchase products with one simple swipe of their thumb and used dynamic paid search that led audiences to the exact product they were searching for to enable a quick purchase.
Increased revenue from new and existing customers via paid social media by
Drove retention through our email marketing, increasing revenue by
Visibility on search engines increased over our second-highest competitor by
Extended our penetration on Amazon and increased revenue by
