Work: Public Communications
| Sport Clips Public Relations |
Stone Ward serves as the national public relations firm for the country's dominate male-focused hair-care franchise, Sport Clips. With more than 500 Sport Clips stores, Stone Ward secures publicity with regional and national consumer, business, trade, and salon media outlets, as well as in local store markets. |
| Delta Airlines Merger |
In the midst of a threatened takeover by U.S. Airways, Delta Airlines convened a state-by-state effort to generate attention regarding the economic impact of the merger on airline prices and state economies. Stone Ward Public Communications developed a grassroots community relations campaign that, as part of a nationwide effort, proved successful when U.S. Airways withdrew their bid. |
| Eureka Springs Ghost Hunters |
Stone Ward secured Sci-Fi Channel's one-hour weekly reality series "Ghost Hunters" as a national publicity event for Eureka Springs, Arkansas. The show, which featured two Eureka Springs "haunted" properties, was the most-watched episode in "Ghost Hunters" history. It was the number one cable program of the day for viewers ages 25-54, receiving a 1.7 household rating, and an estimated viewing audience of 2.3 million people. |
| Sport Clips New York Media Tour |
Effort resulted in six face-to-face interviews with major print and broadcast media: Financial Times, Associated Press, American Salon Magazine, Success Magazine and Good Morning America. |
| ATA 2007 World Championships |
During its 2007 World Championships in Little Rock, the American Taekwondo Association officially opened the H.U. Lee International Gate & Garden, a $1.4 million South Korean structure that pays tribute to the organization's founder, the late Haeng Ung Lee. Stone Ward was able to secure publicity on all levels for the nation's first and only Korean gate and garden. Results included four placements on the Reuters electronic billboard in Times Square, delivering an estimated 1,000,000 impressions. |
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