Throughout the six months leading up to the 2014 World Cup, Stone Ward and U.S. Soccer crafted a plan that involved engaging the growing audience of fans in a multitude of ways. The agency worked with U.S. Soccer in creating the “One Nation. One Team.” umbrella campaign message that fans, the team and celebrities involved would all use. The campaign obtained 36 million impressions of organic reach on Facebook and 2.5 million impressions on Twitter.
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