Stone Ward Blog

"Always be a student." It’s the principle that keeps us relevant in a constantly evolving community. We’ve dedicated ourselves to being ardent pupils of the industry, freely sharing what we’ve learned so that we can all work smarter.

Sharing Beautiful Images

by Emily Reeves

 ”Beautiful design is a key part of online business in this era, which has resulted in more images and video all across the Web.” Source

Display Drives Search

by Debra Reid

Does online display advertising drive search traffic and results?  I believe it does and I have for some time now.  I’ve seen the combination work many times for Stone Ward clients.  Pre-target, an ad targeting software company,  agrees and has pulled together a simple yet educational infographic on the subject.  This infographic shows that display and search are not as far apart as some advertisers think.  It also shows how display ads aren’t