Stone Ward Blog

"Always be a student." It’s the principle that keeps us relevant in a constantly evolving community. We’ve dedicated ourselves to being ardent pupils of the industry, freely sharing what we’ve learned so that we can all work smarter.

Stone Ward Named Top Place to Work for Second Year in a Row

by Liz Hamilton

PR News annually designates its “Top Places to Work” based on employee growth opportunities, best communication practices, benefits packages, salaries, office perks and a collaborative workplace design.

Among several cultural aspects that contributed toward Stone Ward receiving this recognition for the second year in row, the agency enjoys these employee perks:

Congratulations to Edward Logan!

by Dana Dussing Berry

Earlier this month, Sport Clips Haircuts announced the promotion of Edward Logan to chief operating officer.

How to Be a Superstar Client

by Lucie Pathmann

Stone Ward’s clients are all great, however, superstar clients are hard to come by. Throughout the years I’ve been at Stone Ward, there has been plenty of opportunities to rub shoulders with clients I would place in this “superstar” category. Having been a client for most of my career, I have grown more appreciative of those clients that know their role and really take part in the process.

Highlights Have Always Been a Part of Sports

by Danny Koteras

Now, they are a part of the Sport Clips haircut experience. In the latest TV spot produced by Stone Ward and 360 Filmworks, it’s easy to see how Sport Clips makes guys feel at home.

Guy-smart stylists, sports everywhere and the Sport Clips signature MVP Experience are literally highlighted throughout the spot with graphics reminiscent of a sports recap show. 

The Secret to Marketing to Millennials

by Liz Hamilton

The paradigm that exists in millennial buying patterns is something that has been escaping marketers for years. What do they buy? How often do they buy it? Where do they buy it from? How many digital channels do we need to be on for them to buy from us? 

Crush Your Work Like a Triathlete

by Kyle Floyd

Crossing the finish line of a triathlon can be a powerful experience. It not only represents the culmination of the hours you've spent on the course during race day, but the weeks or months you've spent training your body to perform. Even for us who just race for personal records, the joy is in the journey, not the finisher's medal. But that's pretty cool, too.

Five Tips on How to Interview Someone On Camera

by Katy Bartlett

In my time with Stone Ward and 360 Filmworks, I’ve had the pleasure of conducting on camera interviews with a variety of people for long and short videos. I’ve spoken with members of state agencies, business leaders, sales and service professionals, surgeons, teenagers, senior citizens and even convicted felons serving life sentences in prison.

10 Tips for Aspiring Social Media Managers

by Cassandra Craven

A social media manager is a person who manages all of a brand’s social media channels. That means creating and curating content, writing posts, taking pictures, shooting video, responding to customers, monitoring conversations about the brand and its competitors and measuring success of all these efforts every day. It is a big job and is not a job for just anyone. Social media managers are the online voice of the brands they manage.

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