Posts About Sports Marketing

How Brands and Consumers Scored Big On Social Media Super Bowl Sunday

by Cassandra Craven

On Super Bowl Sunday it wasn’t just the players scoring big, brands maximized their social media content in a big way before, during, and after the big game. Super Bowl LI was one of the top four most watched TV shows in American history – tied with the 2012 Super Bowl.  About 111.3 million tuned in to Fox for the Super Bowl last night, according to Nielsen.

Stone Ward supports Sport Clips Haircuts in record-breaking “Help A Hero” outreach

by Dana Dussing Berry

Stone Ward began its work in 2007 to support Sport Clips Haircuts’ first Help A Hero outreach when the fundraising goal through 400 stores was $30,000.

Engaging Fans for National Women's Soccer League Championship Game

by Jackie Warrick

Earlier this month, two teams competed on October 9th for the National Women's Soccer League Championship title. Leading up to this event, our Chicago team worked to create the social media content and graphics for all playoff matches and the final championship match. Stone Ward worked closely with NWSL on the promotion of their sweepstakes to send 3 lucky winners and their friends to a VIP experience at the Championship match in Houston.

What The Most-Watched TV Show Can Tell Us About Social Media

by Danny Koteras

“If you’re in media in the U.S., you have to be relevant on social media or you’re really not relevant.”

Heat Related Deaths In Football

by Tommy Walker

It’s time again for the high school and college football seasons to start back in the south. Starting in the middle of July or August, the heat is brutal on all players and coaches. It is very important for all athletes to be educated and follow through with hydration preparations prior to every practice. Back in my day, we had a little more of an advantage with preparation.

Adjective, noun, does it matter?

by Kyle Floyd

Language is an incredibly important element of advertising and communication, and the words we create for our clients are rigorously debated and crafted so that they are as targeted and meaningful as possible. I am not, however, a strict follower of any certain rulebook or style guide. Our words are created specifically for certain target audiences, and in doing so, can take on a variety of voices, cadences, and punctuation.

The Boss Button (and Other March Madness Watch Tips)

by Emily Reeves

Last year, people spent 664 million hours watching the March Madness tournament live on TV and streaming on various devices. March 17th will be the first workday this year that has March Madness games. It is time to think about how to be productive AND keep up with the games at the office.

Crazy Colorways

by Kyle Floyd

If you’ve been to the gym lately (or anywhere, really) you will have noticed a trend in the past few years towards brighter and brighter colors in athletic shoes and apparel.

NFL Draft/Hype or Help

by Tommy Walker

It’s that time of year where all football fans are having withdrawals from the season, and are looking for one last scrape of the bucket of football. Cue the NFL Draft. The fans of each NFL city are at the edge of their seats waiting for the next draft pick. These draft picks are the franchises best hope to take things to the next level next Fall.

Arkansas State Head Coach Auction A Massive Marketing Success (For Beyond Games)

by Jeremy Harper

Nick Bhardwaj is a 25 year-old entrepreneur and CEO of a gaming app company located in Silicon Valley. He’s a San Diego State drop out, and if his Twitter posts are any indication, an all-around nice guy.

He’s also the new (if temporary) head coach for A-State Red Wolves football.

Trinket or Trash?

by Alan Turner

Last week the Arkansas Travelers, the AA affiliate of MLB’s Anaheim Angels, announced two new team mascots:  Ace and Otey.  Ace is a horse and the latter being a swamp possum.  Yes, a possum – or an opossum for those grammar aficionados.

How #Sports Won Twitter in 2013

by Jeremy Harper

Last year, there were 492 million Tweets about sporting events.

People like their sports, and they like Tweeting about them. In fact, of the 20 most-Tweeted TV events in 2013, twelve were sports related. And if you think about how people Tweet, that’s not surprising.

The Perfect Bracket – You’re More Likely To Win The Lottery

by Lucie Pathmann

I’m a huge sports fan. Not only do I like watching sports, I love the marketing of sports. So, March is a great month for me. Not only is it my birthday month, it’s the month of March Madness! And, what’s the most popular thing about March Madness, yep, the bracket.

Business of “Themed Runs”: Running with a Purpose

by Steve Kerr

Like many Americans, one of the NYE resolutions I set for 2014 was to get into better shape. Having once been an Ironman triathlete and avid marathoner, I thought merely getting back into shape would be a piece of cake.