Posts About Digital Strategy

Digital Campaign Idea Starters: August

by Emily Reeves

Every month at Stone Ward, we gather interesting digital creative campaigns from around the world and share them with each other as idea starters for our own work. Here are the things we found in August that we really loved.

Brands As Publishers: A Few Tips and Thought-Starters

by Emily Reeves

We have been talking about it for well over  a year now: brands must become publishers online to maintain top-of-mind awareness and build engagement with their customers and potential customers. Knowing it needs to be done and doing it are two very different things. What should you publish? Who writes it? How frequently should you post? The temptation is to create content just for the sake of creating content because you know you should.

Donut Glaze and Home Page Design

by Ana Luczynski

Don’t load up the home page of your website with all the content you possibly can. Yes, we know, it’s all really important. People need to know what the site’s all about, and they need to know immediately. “Quick, throw them the 500 page web manual so they can get the gist of our site!”

Professional Services: Planning Your Digital Presence

by Emily Reeves

This week, I gave a presentation to the Accounting & Financial Women’s Association of Central Arkansas. We talked about how they can approach their digital presence to drive business, both for themselves as individual practitioners or as part of the larger companies where they are employed. Here is the presentation.