Posts About Digital

For more than 50 years, Baptist Health Foundation has supported a wide variety of needs, programs and projects within the Baptist Health System, such as The Baby Project, Give Fresh: The Power of Food, nursing scholarships and much more. The agency partnered with the Foundation to develop a new brand that encompassed all the amazing initiatives that contribute to a happier, healthier Arkansas – Give Happy.

It’s undeniable that the digital marketing landscape has had a complete overhaul in the last 20 years. There are more ways to market your business now than ever before — television, social media, online banner ads, print ads, paid search, Hulu, Pandora and the list goes on. The question, then, is what are the right marketing channels for your business? I think for a lot of businesses, paid search can make a lot of sense.

On April 27, Boyette Strategic Advisors, a long-time business partner of Stone Ward, hosted their annual client “ThinkIn” session at 21c. This year’s interactive event covered a host of industry insights and trends, which generated thoughtful dialogue among economic development professionals from across the United States.

The great American Inventor – Thomas A. Edison – was once quoted as saying that “the value of an idea lies in the using of it.” Now, we all know that Mr. Edison, also known as the “Wizard of Menlo Park”, went on to have an amazing career, both as an inventor and business professional. Over his lifetime, he amassed over a thousand (1,093) U.S. patents and many more in other countries.

A few weeks ago, I started going through online tutorials on how to use Google Tag Manager and other Google tracking and reporting services such as Google Analytics, Adwords and Adsense.

Last week was the first week of my Camp Reality Summer Internship at Stone Ward. In only the few days that I have been working here as a web developer intern in the digital department, I have enjoyed the perks that come with that job title. In only a week, I have been introduced to a lot of tools used in the professional web development. My favorite so far have been: