Encouraging Business and Industry Leaders to be “Cherokee by Choice”

by Lucie Pathmann

The Cherokee County Office of Economic Development (COED) recently launched its “Cherokee by Choice” initiative to grow the county’s economic development efforts and turn it into more than just a bedroom community to nearby Atlanta. By capitalizing on its assets — a highly skilled and educated population, beautiful scenery and strong healthcare community — COED has a real opportunity to reduce the out-commute of its residents by bringing more industry and high-paying jobs into the county.

COED sought Stone Ward’s expertise on branding a four-year capital campaign after working with its economic development partner, Boyette Strategic Advisors. This brochure is meant to encourage Cherokee County companies to support COED in its mission to build upon its previous hard work and smart investment to 1) sustain and strengthen the county’s economy, 2) improve workforce quality and availability and 3) ensure the availability of the infrastructure, land and buildings needed to attract investment.

View the Brochure

The “Cherokee by Choice” campaign theme mirrors COED’s new “room to breathe” tagline, reiterating the availability for new and expanding businesses, entrepreneurs and residents in Cherokee County to have “room to breathe” and speaking to the reasons why so many companies, both large and small, call Cherokee County home.

Stone Ward is eager to support COED through this campaign and help expand the business community in Cherokee County!

Lucie Pathmann

Lucie Pathmann

Director of Brand Management and Communications