Like it or not, the mobile generation is the new consumer.  If you are not directing an appropriate level of your marketing efforts toward this segment using the medium where they are spending their viewing time, you are wasting precious ad dollars.

Having coffee with friends. Source: EE Times

A day at the beach. Source: EE Times

Cheering on your team. Source: EE Times

Having dinner out with your friends. Source: EE Times

Out on an intimate date. Source: EE Times

Having a conversation with your BFF. Source: EE Times

A visit to the museum. Source: EE Times

Enjoying the sites. Source: EE Times